Let’s Move Campaign

February 10, 2010 · Filed Under Youth Fitness · Comment 

First lady launches ‘Let’s Move’ campaign

Help fight child obesity with the First Lady…

The Four Pillars of the Let’s Move Campaign

  1. Healthy Choices
  2. Healthier Food in Schools
  3. Access to Healthy Affordable Food
  4. Increasing Physical Activity

Childhood obesity or excess weight threatens the healthy future of one third of American children. We spend $150 billion every year to treat obesity-related conditions, and that number is growing.

Obesity rates tripled in the past 30 years, a trend that means, for the first time in our history, American children may face a shorter expected lifespan than their parents.

We need to get moving. Join First Lady Michelle Obama, community leaders, teachers, doctors, nurses, moms and dads in a nationwide campaign to tackle the challenge of childhood obesity.

Let’s Move! has an ambitious but important goal: to solve the epidemic of childhood obesity within a generation.

Let’s Move will give parents the support they need, provide healthier food in schools, help our kids to be more physically active, and make healthy, affordable food available in every part of our country.

Find out more about Let’s Move at their website: http://www.letsmove.gov/

Prevent Overtraining for Young Athletes

September 3, 2009 · Filed Under Youth Fitness · Comment 

Check out Brian Grasso’s latest post: Prevent Overtraining for Young Athletes

In the blog post Brian highlights the common errors that personal trainers and coaches are making in their young athlete training programs – many of which he claims leads to over training syndromes

Read the full article on the IYCA Blog

Who is Brian Grasso?

Brian Grasso is the Founder and CEO of the International Youth Conditioning Association.

A well-known, respected and outspoken leader in the youth athletic development industry, Brian has written feature articles for sport training magazines throughout North America including, Men’s Fitness, Men’s Health, SportingKid, American Track & Field and Personal Fitness Professional. Brian also contributes to the monthly British sport training publication, Successful Coaching.

An accomplished presenter, Brian provides educational seminars covering youth athletic development and training topics to sporting organizations throughout the world. The list of governing bodies Brian has presented to includes, the National Coaching Education Program, the National Alliance for Youth Sports, the United States Figure Skating Association, the Illinois Olympic Development Program, Skate Canada, the Canadian Athletic Therapists Association and the Korean Aerobic Association among many others. Brian also serves as an educational consultant to the Children’s Memorial Hospital’s Institute for Sports Medicine.

Brian began his sport-training career as a Performance Coach to Olympic, professional and elite athletes. He has worked with several professional and Olympic athletes from a variety of sports, and has traveled extensively throughout North America and Europe as a Conditioning Consultant for both the Canadian and United States National Team athletes

Become a Youth Fitness Specialist

May 21, 2008 · Filed Under Youth Fitness · 2 Comments 

It Starts Today – Join the Youth Fitness Revolution

Lock yourself in as one of the ‘First 500′ fitness professionals able to gain access to the fastest growing and most opportunity-rich niche this industry has seen in decades.

If you miss your chance now, the doors will be closed until further notice.

Here the private and exclusive link for readers of Youth Training and Coaching:

BECOME A YOUTH FITNESS SPECIALIST- Click Here Now

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This is your chance to revive your career. Re-focus your life’s mission.

Gain full access to the largest market surge this industry has seen in decades. Become part of an international mission and worthwhile cause. IYCA has officially launched it’s brand new ‘Level 1 – Youth Fitness Specialist’ certification today.

And am giving you the distinct opportunity of becoming part of something very special.

That statement is truly at the core of my thoughts today.

“Being part of something special”

As Trainers and Coaches, we are used to the basic realities of life in our industry; College Degree, Certification, Long Hours, Unstable Financial Future, Day Off or Vacation = No Income

And while we all gain degrees of satisfaction when helping clients succeed, we tend to be a little empty inside.

How do we take our careers to the next level?

How do we positively impact the lives of more people without having to work even more hours?

How do we really become the ‘go to’ expert we’ve always wanted to be?

Countless resources have shown two things about the world of fitness and sport training:

1. It is consistently considered one of the most expanding industry’s on the planet

2. It has one of the highest attrition rates in any industry

Don’t those seem like contradictory terms? Well, they are. But that’s because most people don’t understand how to read between the lines.

Yes… This is a $100 billion a year market in the United States alone. So opportunity really is everywhere.

But how do you go about creating a career in such a vast marketplace when trading your time for an hourly rate is about all you are positioned to do?

You charge $60 an hour. And if you’re lucky, you have a daily client load that looks something like this:

5:00 – 6:00am = Client 1
6:00 – 7:00am = Client 2
7:00 – 8:00am = Client 3
12:00 – 1:00pm = Client 4
3:00 – 4:00pm = Client 5
5:00 – 6:00pm = Client 6
6:00 – 7:00pm = Client 7

7 clients a day at $60 per session isn’t bad, right?

That’s roughly $100,000 a year.

Now here’s the thing…

… Do you really make $100,000 a year?

I don’t know many Trainers who do. And even if you do, that’s based on:

:: A 14 hour day
:: No days off
:: No vacations

How do you live a healthy and full life outside of your work schedule?

When do you have time to learn more?

When do you have time to create a business plan that allows you to gain leverage and take control of your schedule?

When do you have time to create a marketing platform on which to become that ‘go to’ expert you know you can be?

The reality is you can’t. Now, I say all that to illustrate a point.

Smart professionals in every field know how to look objectively at the industry within which they work and consider the future. Where the market is going. And when you take the time to assess that information, you can take advantage of a market shift at the beginning of its change.

Those smart and fortunate few become ‘The First’. And with anything else in life, being ‘The First’ comes with a staggering list of benefits and opportunities.

This is YOUR opportunity…

It is no secret and I have made no bones about the fact that the Youth Fitness and Youth Sports Training niches are THE next big thing in this industry.

:: More than $4 billion are spent annually in the U.S. alone
:: ‘Opportunity-oriented industry’ according to Entrepreneur
:: Over 1 million youths hired a Trainer last year alone

Through the IYCA, I have opened the door to this market surge for you. A new ‘Gold Standard’ of credentials that is already branded.

Free 3-month access to a wealth of business information guaranteed to enhance the success of your career.

An international network and family of professionals working towards a common goal.

An organization who has high profile partners and endorsers the world over.

This is your opportunity to become ‘part’ of something special.

But you need to be one of the ‘First 500′ to do it.

Somewhere around 1 million fitness professionals worldwide will be exposed to this opportunity today.

But only 500 will be allowed access. At 501, the doors close. Below is the link I want you to click on. And even if you don’t want to read the website, do me one favor.

Watch the short videos and listen to the audio I’ve placed there just for you.

These are real fitness professionals just like you. They also worked long hours and lived the very difficult life of a fitness professional. Watch and listen to what they say. Hear the passion in their voices. Understand what becoming part of my mission has done for their careers and their lives.

And then decide if you want to be part of my exclusive ‘First 500′.

Here’s that link -

Become Part of the Revolution – Click Here Now

One more thing…

Read this quote from Donovan Owens, a recent new member of the IYCA:

“The content contained within the IYCA certification materials provides the most technical, practical and applicable education that I have EVER experienced.  The IYCA is REAL PEOPLE taking EXTRAORDINARY actions to change the face of youth fitness and sport training around the world.  I couldn’t be more  honored to be involved in spreading that vision”

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Here’s your ‘First 500′ link one more time -

Click Here Immediately and Become Part of the ‘First 500′

It’s time to take action.